Two camps have already emerged in the museum world in relation to Pokémon Go; those encouraging people to visit by showing off which Pokémon can be found at their museum, and those politely asking people to refrain from catching Pokémon at their museum.
- Does the activity encouraged by the app complement and respect the subject matter of our institution?
- Given the variable lifespan of apps and other digital tools, is it worth the investment of time and resources for museums to develop ways of merging this game into exhibitions and programs?
- Should museums embrace a technology that can produce a marked increase in visitorship even if those visits are not sustainable?
- Is it more important to get more people through the door, or to carefully engage with the community to create strong connections and repeat visits?